Help centre
How the engine works, how scoring is calculated, and answers to common questions.
Category weightings
Search Visibility
How discoverable the site is in search.
Performance
Speed, weight and delivery efficiency.
Security
Encryption, headers and hardening.
Accessibility
WCAG alignment and inclusive design.
Mobile Experience
Responsiveness and touch usability.
User Experience
Navigation, clarity and structure.
Content Quality
Messaging, depth and readability.
Business Trust
Credibility and compliance signals.
Conversion
Lead capture and commercial intent.
Grade bands
A+ / A
90-100
Best practice. Maintain and monitor.
B / C
70-89
Solid foundation with clear upside.
D / F
0-69
Material issues likely costing enquiries.